We are

NHC Sports Management Center.

NHC Sports Management Center is a Singaporean company registered in Suzhou. With support from Finland's top-notch sports management and coaches, and our partners IT and realty in China, we will establish a sports town in Suzhou, Jiangsu Province.

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Executive Summary

Positioning

NHC Sports Management Center (Suzhou) is a Singaporean company registered locally in Suzhou, China, and plans to bring some of the best sports (first of all ice sports) technology and business model from Singapore, Finland and the US into China.

Market background

China is strong in badminton, ping pong and diving, but not in winter sports. With the Beijing Winter Olympic Games just three years away, winter sport is generating enormous enthusiasm among both the government and the general public, which signifies a gigantic market to be satisfied with enhanced training facilities and know-how.

Our strengths

We have an all-rounded management team, including top-notch sports management professionals and trainers from Finland.

Plans and operations

We will temporarily operate out in our 500-sqm office in Dao Valley in Suzhou, but we foresee an imminent need for a bigger office space to cater for much expanded operations.

NHC Sports Management Center: Goals

Inside the sports town, we will Introduce the ice hockey culture into China, bring in professional coaches from Finland and train up as many teenagers and youngsters as possible.

We'll launch EMBA education in sports management, train up Chinese talent for the management of sport events and related economic activities.

Background: Sports town with Nordic features

Finnish sports towns stand out in the world for their integral blending of sports with sports education and wellness service design, offering consumers a plethora of choices for their various needs: sport facilities, sport coaching and wellness programs, medical and testing clinics, day spas, conferences rooms, restaurants and entertainment, as well as hotels.

In Finland, a typical sports town is Vierumäki located in Päijänne Tavastia, Province of Southern Finland. It is also known for hosting international ice hall sports events.

Our Sports Management Center will offer the following services:

Training and education in sports and management
Sports Exchange and Visits
China Ice Hockey Sports Competition Events
International Ice Hockey Competition Events
Utilize 5G, AI, AR, Big data into the Ice Hockey Events
Organize and facilitate the planning, construction and operation of a sports town

NHC Sports Management Center APP

We will work with our partners in both Finland and China to develop an app to link up all stakeholders surrounding the winter sports training facilities and events.

01

Big Data / AI analysis

02

Sponsors / Advertisers

03

Coaches / Referees

04

Students / Trainees

Haaga-Helia University of Applied Sciences's Lab 8 Suzhou

These projects are already in operation in Finland, but are now planned to be introduced to China.

Service Experience Lab: Applications of AR/VR/MR in sports events
SalesLab: Buyer-seller interaction analysis
eComLab: e-commerce analytics

Q4, 2019

Set up R&D infrastructure in Suzhou: Fitting LAB8 functions & equipment to existing premises. Showroom capability

Q1-2, 2020

Pilots with client company: Piloting Augmented Reality, Virtual Reality & Mixed Reality, Emotion AI, Facial Expression Analyses, Eye-tracking, Galvanic Skin Response, Semantic analyses, Speech related analyses

Q3, 2020

Scale up: Extending RDI co-operation

Our office allocation and future needs

Expecting exponential expansion of the operation, the Center will in the near future need 1,500 sqm of office space, which be divided about evenly between:

NHC Sports with its games and events management, IT and marketing
Haaga-Helia University of Applied Science
Conference rooms of varied sizes, which includes a multi-functional center that is similiar in size and functions to the big lecturing halls of business schools

For the future office space, we would try to elicit some government support and aid.

About Us

Founder Profile

Edwin Ngoi is a serial entrepreneur with rich experience in the fields of healthcare, sports and education. He is Founder and CEO of NHC Health International Innovation Center (Suzhou) Co.Ltd. and heads also NHC Capital (Shanghai) Co. Ltd. and Venture E (Shanghai) Co. Ltd. He is a member of the Shanghai Singapore Business Association in Shanghai and also a member of the International Education Expert Council of Haaga-Helia University of Applied Sciences in Finland. He enjoys working in philantrophy projects and is a member of the rotary club.

Prior to this, he held senior management positions at multinational companies such as Teradyne Singapore, BHP Lysaght Taiwan and China (Carrier, Whirlpool, Sara Lee and Lion Nathan China) and Singapore Tee Yih Jia (Baoding) Dairy Food.

He holds an EMBA from the University of San Francisco, an MBA from the University of Texas at Arlington, and a BBA in MIS from Idano State University.

NHC Sports Space

We will bring Novel Opportunities for new Company Creation and Accelerated growth (NOCCA) from Finland to China, to drum up startup activities at first in Suzhou. This is a hackathon programme that has been operating for two years, involving students from Finland, Estonia and Latvia. The China version of NOCCA will be steered by Finnish experts and we will work with some local universities and polytechnics to participate in the "Hackathone".

NHC Sports Media

We will work with Lab8 to apply VR, AR and MR in our winter sports. LAB8 is a combination of a sales Lab which does buyer-seller interaction analysis, and an eComLab which is a platform for consumer process detection and analysis. We will also use WeChat, Weibo and TV to broadcast and promote the Nordic winter sports in China.

NHC Sports Education

EMBA in Sports Management

Summer camp and winter camp, Winter Sports training. Cultural exchange and visits.

NHC Sports Medicine

Finland has the world’s most advanced technology in sports medicine, especially orthopedic surgery and rehabilitation, and prides itself in having treated some of the world’s most renowned athletes. We will bring the Finnish expertise to China as a necessary component of our sports facilities.

International Partners

Innoboost Experts International surgeons International Dental Surgeons Partners

Innoboost Experts

Tinna Laiho

Head of services and comms at CLIC Innovation Oy & Innoboost Manager of Haaga-Helia University of Applied Sciences. More than two decades in digital media and internet business management positions locally and globally.

Innoboost Experts

Pasi Halmari

Program Manager of Global Education Services, Haaga-Helia University of Applied Sciences, has over three decades of experiences of higher education in Finland and elsewhere.

Innoboost Experts

Salvador Aceves

Senior Vice-president and CFO at Regis University, USA. Formerly he was Vice-Provost with Fordham University and Vice-Provost with the University of San Francisco.

Innoboost Experts

Roger Chen

Professor in Strategy, University of San Francisco, USA. He has advised Intel, Caterpillar, Tyco Electronics, etc. He holds a PhD in Strategy form the University of Texas at Dallas.

Innoboost Experts

Li Naihe

expert on big data, AI and blockchain in China. An associate professor at Shanghai Jiaotong University.

International surgeons

Dr. Ngoi Seng Siong

MBBS (Singapore), FRCS (Glasgow), FRCS (Edinburgh), M Med (Surgery) (Singapore), FAMS Consultant General Surgeon Consultant Laparoscopi

International surgeons

Dr. Chan Hsiang Sui

MBBS (Singapore), MMed (Surgery), FRCSEd, FAMS Consultant General Surgeon

International surgeons

Dr. Goh Hao Su

MBBS(London), FRCS,FAMS Consultant Colorectal and General Surgeon

International surgeons

Dr. Ng Kheng Hong

MBBS (Singapore), M. Med (Surgery), FRCS (Edinburgh), FAMS (General surgery) Consultant Colorectal Surgeon Consultant General Surgeon

International surgeons

Dr. Jennifer Liauw Joo Yen

Consultant Surgeon MBCHB(UK), MRCS(Eng), MMED(Surg) FRCSED(GEN), FAMS(Surgery)

International Dental Surgeons

Dr. Ngoi Seng Chuan

Degree of Bachelor of Dental Surgery (1983), Distinction in Oral Surgery, Awarded Malaysian Dental Association Medal

International Dental Surgeons

Dr. Victor Fan

MB BCH; BAO (UK), BDS (Singapore), FDSRCS (England), FRCS (England), FRCS (OMFS) Intercollegiate Board, FAMS

International Dental Surgeons

Dr. Go Wee Ser

Master of Dental Surgery (Oral Surgery), Fellowship of Dental Surgery, Royal College of Surgeons (Edinburgh) Fellow, Academy of Medicine, Singapore (Oral & Maxillofacial Surgery), Fellow, International College of Dentists

Partners

Haaga-Helia University of Applied Sciences

Haaga-Helia University of Applied Sciences, also known as Finnish Haaga University of Applied Sciences, is the largest business school in Finland. The predecessor of the school was Helsinki Business Polytechnic. On March 28, 2006, the Haag-Helia Polytechnic Institute merged to form a new school, which was officially opened in early 2007 and is Haaga-Helia University of Applied Sciences now.

The Haaga-Helia University of Applied Sciences has been engaged in the R&D, application and training of high-tech technologies in the Finnish service industry (including tourism, hotels, catering, etc.) since 1969. Professional technicians, managers, experts and entrepreneurs of the university’s high-tech innovation services, the services provided by Haaga-Helia University of Applied Sciences are overturning traditional service industries such as tourism, hotels and catering, and are done in Finland. Very successful and growing.

Partners

University of San Francisco

The University of San Francisco, located in the city of San Francisco known as the "West Coast Gateway", was founded in 1855. It is the oldest university in San Francisco, with 17 undergraduate majors and 9 graduate majors. There are currently more than 8,000 students from 75 countries studying here.

The University of San Francisco is a representative of the American professional development university. Its undergraduate education is famous for its entrepreneurial spirit and is known as the cradle of the Chinese chairman. The Wall Street Journal selected the top 100 business schools in the world.

Partners

Finland Ice Hockey Association

Partners

Suzhou Sports Agency

Partners

Suzhou Wujiang District Government

Partners

Oppo Group

Corporate Social Responsibility

We will work with Finland “Lean Services Creation” program to run our CSR Innovation so that we can train the college students or the early stage start-ups on their specific projects. We will try to ask our social enterprises to contribute part of the profit to the social cause they believe in. Our first CSR Innovation which will be one of the themes in 2019 R&D InnoCamp will be in May 2019. The focus of the CSR projects could be global mobile health, CSR start-ups for Roots of Peace Projects, health care or elderly care projects.

Roots of Peace Project – college start-ups

Objective: To train and mentor college start-ups who want to start a social enterprise in selling organic black pepper and organic black coffee to Chinese consumers in an innovative approach.

Target Audience: Limit to 50, 20 Overseas participants and 30 Chinese participants

Methodology: Using lean start-ups and design thinking approach to let the aspiring entrepreneurs know about how to start a business

Facilitator. Irmeli, expert in “Lean Service Creation”, Haaga-Helia University of Applied Sciences

Host. Jointly organized by NHCHealth International Innovation Center and Haaga-Helia Research and Development Innovation Center

Partners: HuqQiao Foundation, Roots of Peace, United Earths, Selected Universities and a few NGOs

Funding: The Chinese government will grants the college start-ups at RMB 50,000 per student to encourage them to become entrepreneurs. There are other resources they can approach later on once they set up the social enterprises.

Social Cause: We train Chinese graduates using the “lean service creation” program and help them to become entrepreneurs in the field they are interested. We will create an eco-system in entrepreneurship spirits among international start-ups and some of them might do social enterprises for the good of society.

United Earth

Objective: To create Earth Ethics Chapters to help Chinese High School and College Students facilitate President President Xi Jinping calling for an “ecological civilization” that ensures “harmony between human and nature.” To advance China’s leadership role in promoting Ecological Civilizations globally.

Target Audience: Chinese High School and College Students

Methodology: Internet based chapters for local students to study and publish localized progress on achieving progress towards an Ecolcogical Civilization.

Facilitator: United Earth, Hainan Province, NHHealth International Innovation Center

Host: (TBD)

Partners: (TBD)

Funding: Chinese Government (TBD), Blockchain Investment Groups, UNEP

Social Cause: Ecology and environment is closely connected with people's well-being. Earth Ethics Chapters allow students and Chinese citizens to showcase China’s Ecological Civilization progress.